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Marketing and Money: Linking New Products, Services and ROI in Healthcare

Marketing and Money: Linking New Products, Services and ROI in Healthcare
Starts from: September 25, 2013 6:00PM - 8:00PM
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Campus Location

210 W Walnut St,Canton,Illinois,United States

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Course Feature
  • Course Code Not offered for this course
  • Duration 1.5 Hours
  • Course Type Short Course
  • Classes Days One Day Class
  • Campus Graham Hospital, Canton, Illinois, United States
  • Min Qualifications Open To Healthcare Professionals
COURSE RELATED MATERIALS
Class Description

When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers – their needs, values, and communication preferences.  Accordingly, a well thought out marketing strategy is vital to the success of your organization.  To stay competitive, you must also continuously measure effectiveness and make appropriate adjustments.  Join the Central Illinois American College of Healthcare Executives and David Adcock, Jim Brown, James Farrell, and Gene Vogelgsang for this 90-minute presentation, including Q&A, to Marketing and Money strategies to thrive in an competitive industry.

 

When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers – their needs, values, and communication preferences.  Accordingly, a well thought out marketing strategy is vital to the success of your organization.  To stay competitive, you must also continuously measure effectiveness and make appropriate adjustments. Join the Central Illinois American College of Healthcare Executives and David Adcock, Jim Brown, James Farrell, and Gene Vogelgsang for this 90-minute presentation, including Q&A, to Marketing and Money strategies to thrive in an competitive industry.
    To register for courses please click on the course and click on register! Once our team confirms your payment we will send you login details to your email address
    •   To register for this program please visit: https://www.eventbrite.com/e/marketing-money-linking-new-products-services-and-roi-tickets-7435360363 
    •   Please visit our “Investment” for exclusive offers
    •   Enrollment is open to all healthcare professionals
    •   We offer a wide range of programs.
    •   If you need assistance registering for a course please contact: [email protected]
    This 90-minute program will cover a wide-range of topics related to Marketing and Money: Linking New Products, Services and ROI in Healthcare. We will cover the following:
    •   The importance of marketing – building awareness, influence consumers decision making  
    •   The impact of the marketing strategic on the bottom line
    •   The role of senior executives – resource allocation and prioritization, serve as liaison between administration and marketing staff.
    •   How to ascertain the need for new products and services and why these needs are currently unmet
    •   How to ascertain the need for new products and services 
    •   What tools are needed to evaluate the size of potential market
    •   What are the key criteria in determining the viability of a new product of service line
    •   Why a thorough competitive analysis is a critical component
    •    Conduct an internal audit / environmental scan – current products / services, consumer characteristics and utilization patterns
    •    Develop an implementation matrix for each action – list required resources
    •    Identify report card metrics / measurement tools and protocol
      •    
    Cost for this program are completely “FREE” to healthcare professionals
    •   Our Team strives to offer the best programs at the lowest cost possible
    •   Be sure to follow up on social media for chances to receive discount codes for future programs
    •   We also have bundle options located on “Investment” page
    •   We also offer organization and corporate discounts contact us for more info
    •   2% of all webinar revenue generated will be used to provide financial support for a selected graduate of an MBA or MHA program who is selected to complete an administrative fellowship at a newly created healthcare organization
    Here is a list of facilitators
    •   David Adcock, FACHE, MHA, President & Principal, Long View Consulting, LLC
    •   Jim Brown, MBA, Partner, Hippo
    •   James Farrell, MBA, Sr. Vice President, Marketing & Communications, OSF Healthcare System
    •   Gene Vogelgesang, B.J., Public Relations Director, Illinois Valley Community Hospital
    Here is a list of organizations participating with this program
    •   Central Illinois Chapter of ACHE
    •   Lon View Consulting, LLC
    •   Hippo
    •   ODF Healthcare System
    •   Illinois Valley Community Hospital
    •   Unity Point Health-Trinity
      •  

     


    With this webinar, you will gain insight and tactics to:

    • The importance of marketing – building awareness, influence consumers decision making
    • The impact of the marketing strategic on the bottom line
    • The role of senior executives – resource allocation and prioritization, serve as liaison between administration and marketing staff.
    • How to ascertain the need for new products and services and why these needs are currently unmet.
    • How to ascertain the need for new products and services
    • What tools are needed to evaluate the size of potential market
    • What are the key criteria in determining the viability of a new product of service line
    • Why a thorough competitive analysis is a critical component
    • Conduct an internal audit / environmental scan – current products / services, consumer characteristics and utilization patterns
    • Identify and prioritize strategies, goals, objective and actions
    • Develop an implementation matrix for each action – list required resources
    • Identify report card metrics / measurement tools and protocol

     


    Facilitators:
    David Adcock, FACHE, MHA, President, Long View Consulting, LLC
    Jim Brown, MBA, Partner, Hippo
    James Farrell, MBA, Sr. VP Marketing & Communications, OSF Healthcare System
    Gene Vogelgesang, B.J., Public Relations Director, Illinois Valley Community Hospital

     

    Organizations:
    Central Illinois Chapter of ACHE
    Long View Consulting, LLC
    Hippo
    OSF Healthcare System
    Illinois Valley Community Hospital

     

    • Jim Farrell

      James Farrell, MBA

      (OSF Healthcare, SVP Marketing & Communications)

      Jim Farrell has been actively involved with the Corporation since April 1, 1997. Prior to this Jim served as Director of Marketing, OSF Saint Francis Medical Center, Peoria, Illinois (1987-1997); Senior Manager of Market Services, Madison Gas & Electric...

    • Jim Brown

      Jim Brown, MBA

      (Hippo, Partner)

      Agency partner since 2005 working in healthcare, B2B and B2C marketing strategy and consumer engagement execution.

    • David Adcock

      David Adcock, FACHE

      (Long View Consulting, LLC | President & CEO)

      An experienced healthcare executive and entrepreneur - David founded Long View Consulting, LLC in 2009 after working in executive leadership roles within a large healthcare system. David’s experience includes market assessments, business development, an...