Christine Ricci, MBA

B.E. Smith | Chief Communications Officer & Chief Marketing Officer

Accountable for developing, leading and integrating organizational communications internally and externally, in tight collaboration with the business units, COO and CEO. This role is inclusive of healthcare market strategy, company branding, national & regional marketing, tradeshow & event planning, social media, interactive - website, email, search engine marketing, direct marketing, advertising, product development, public relations, media relations, corporate communication, and public affairs. The result of the chief communications officer / chief marketing officer is a fully integrated communications and marketing plan that leads to increased revenue generation through market and pipeline growth; increased client and employee engagement; strengthened brand and competitive positioning; and organizational efficiencies through strategic management of coherent, logically connected and consistent messaging. Also serve as a national and regional speaker on healthcare and hospital trends, healthcare marketing and other strategic related topics, at a multitude of organizations including AHA, ACHE, HFMA and AONE.

  • University of Chicago - MPGS
  • Unversity of Louisville - MBA
  • University of Louisville - BS



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