Marketing and Money: Linking New Products, Service and ROI In Healthcare

Strategic Marketing Management
Advanced

Starts from: November 13, 2013 12:00PM - 1:30PM

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Campus Location

ONLINE COURSE,United States

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Course Feature

Class Description

Marketing and Money: Linking New Products, Service and ROI in Healthcare: When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers, their needs, values, and communication preferences. Accordingly, a well thought out marketing and money strategy is vital to the success of your organization. To stay competitive, you must also continuously measure effectiveness and make appropriate adjustments.

Marketing an Money: When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers, their needs, values, and communication preferences. Accordingly, a well thought out marketing strategy is vital to the success of your organization. To stay competitive, you must also continuously measure effectiveness and make appropriate adjustments. Please join Central Illinois American College of Healthcare Executives and Jim Brown, Gene Vogelgesang, James Farrell, and David Adcock for this 90-minute continued panel discussion via webinar. This event will include an opportunity for Q&A.

To register for courses please click on the course and click on register! Once our team confirms your payment we will send you login details to your email address

To register for this program please visit: https://www.thehealthcareexecutive.net/MarketingandMoney1
Please visit our “Investment for exclusive offers
Enrollment is open to all healthcare professionals
We offer a wide range of programs.
If you need assistance registering for a course please contact: info@thehealthcareexecutive.net

This 90-minute program will cover a wide-range of topics related to Marketing and Money: Linking New Products, Services, and ROI. We will cover the following:

Using your marketing plan to develop loyalty and trust
Identifying your marketing challenges
Weighing the risks and benefits of introducing a new product /service
Using the 4Ps to develop your marketing strategy
Interfacing your marketing strategy into your strategic plan
Measuring the ROI of your strategy
Utilizing format and informal stakeholders to bring new ideas to market

Cost for this program are completely “FREE” to healthcare professionals

Our Team strives to offer the best programs at the lowest cost possible
Be sure to follow up on social media for chances to receive discount codes for future programs
We also have bundle options located on “Investment” page
We also offer organization and corporate discounts contact us for more info
2% of all webinar revenue generated will be used to provide financial support for a selected graduate of an MBA or MHA program who is selected to complete an administrative fellowship at a newly created healthcare organization

Here is a list of facilitators

David Adcock, FACHE, President & Principal, Long View Consulting, LLC
Jim Brown, Partner, Hippo
James Farrell, MBA, Senior Vice President, Marketing & Communications, OSF Healthcare System
Gene Volgelsang, Public Relations Director, Illinois Valley Community Hospital
Bob Wadell, Manager, Account & Business Development, Hippo

Here is a list of organizations participating with this program

Central Illinois Chapter of ACHE
Long View Consulting, LLc
Hippo
OSF Healthcare System
Illinois Valley Community Hospital

With this webinar, you will gain insight and tactics to:

Using your marketing plan to develop loyalty and trust
Identifying your marketing challenges
Weighing the risks and benefits of introducing a new product /service
Using the 4Ps to develop your marketing strategy
Interfacing your marketing strategy into your strategic plan
Measuring the ROI of your strategy
Utilizing format and informal stakeholders to bring new ideas to market

Facilitators:
David Adcock, FACHE, MHA, President, Long View Consulting, LLC
Jim Brown, MBA, Partner, Hippo
James Farrell, MBA, Sr. VP Marketing & Communications, OSF Healthcare System
Gene Vogelgesang, B.J., Public Relations Director, Illinois Valley Community Hospital
Bob Wadell, Manager, Account & Business Development, Hippo

Organizations:
Central Illinois Chapter of ACHE
Long View Consulting, LLC
Hippo
OSF Healthcare System
Illinois Valley Community Hospital

Program Video:

Program Audio:

Bob Wadell

(Hippo, Account Manager/Business Development Manager)

After almost a decade of working with clients in industries such as financial services, QSR, Food Service, transportation and healthcare, Bob has earned a respected reputation in the agency world. He's racked up an impressive portfolio of experience with ...
Gene Vogelgesang

(Illinois Valley Community Hospital, Public Relations Director)

Gene Vogelgesang has been the public relations director at Illinois Valley Community Hospital for 25 years. He came to IVCH from Illinois Valley Community College, where he was the assistant director of public information services. Before that, he was the...
James Farrell, MBA

(OSF Healthcare, SVP Marketing & Communications)

Jim Farrell has been actively involved with the Corporation since April 1, 1997. Prior to this Jim served as Director of Marketing, OSF Saint Francis Medical Center, Peoria, Illinois (1987-1997); Senior Manager of Market Services, Madison Gas & Electric...
Jim Brown, MBA

(Hippo, Partner)

Agency partner since 2005 working in healthcare, B2B and B2C marketing strategy and consumer engagement execution.
David Adcock, FACHE

(Long View Consulting, LLC | President & CEO)

An experienced healthcare executive and entrepreneur - David founded Long View Consulting, LLC in 2009 after working in executive leadership roles within a large healthcare system. David’s experience includes market assessments, business development, an...