Marketing and Money: Linking New Products, Service and ROI In Healthcare
Course Code Not offered for this course
Duration 1.5 Hours
Course Type Short Course
Classes Days One Day Class
Campus Class will be held Online
Min Qualifications Open to Healthcare Professionals
Marketing and Money: Linking New Products, Service and ROI in Healthcare: When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers, their needs, values, and communication preferences. Accordingly, a well thought out marketing and money strategy is vital to the success of your organization. To stay competitive, you must also continuously measure effectiveness and make appropriate adjustments.
With this webinar, you will gain insight and tactics to:
- Using your marketing plan to develop loyalty and trust
- Identifying your marketing challenges
- Weighing the risks and benefits of introducing a new product /service
- Using the 4Ps to develop your marketing strategy
- Interfacing your marketing strategy into your strategic plan
- Measuring the ROI of your strategy
- Utilizing format and informal stakeholders to bring new ideas to market
David Adcock, FACHE, MHA, President, Long View Consulting, LLC
Jim Brown, MBA, Partner, Hippo
James Farrell, MBA, Sr. VP Marketing & Communications, OSF Healthcare System
Gene Vogelgesang, B.J., Public Relations Director, Illinois Valley Community Hospital
Bob Wadell, Manager, Account & Business Development, Hippo
Central Illinois Chapter of ACHE
Long View Consulting, LLC
OSF Healthcare System
Illinois Valley Community Hospital
As an independent chartered Chapter of the American College of Healthcare Executives Central Illinois Chapter of ACHE is authorized to award 1.5 hours of Qualified Continuing Education Credit toward advancement or recertification in the American College of Healthcare Executives. Participants in this program who wish to have it considered for Qualified Education (non-ACHE) credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.
Hippo, Account Manager/Business Development Manager
After almost a decade of working with clients in industries such as financial services, QSR, Food Service, transportation and healthcare, Bob has earned a respected reputation in the agency world. He's racked up an impressive portfolio of experience with ...
Illinois Valley Community Hospital, Public Relations Director
Gene Vogelgesang has been the public relations director at Illinois Valley Community Hospital for 25 years. He came to IVCH from Illinois Valley Community College, where he was the assistant director of public information services. Before that, he was the...
OSF Healthcare, SVP Marketing & Communications
Jim Farrell has been actively involved with the Corporation since April 1, 1997. Prior to this Jim served as Director of Marketing, OSF Saint Francis Medical Center, Peoria, Illinois (1987-1997); Senior Manager of Market Services, Madison Gas & Electric...
Long View Consulting, LLC | President & CEO
An experienced healthcare executive and entrepreneur - David founded Long View Consulting, LLC in 2009 after working in executive leadership roles within a large healthcare system. David’s experience includes market assessments, business development, an...