Strategic Marketing: Winning The Battle For Markets And Shares

Starts from: March 3, 2016 12:00PM - 1:30PM

FREE Apply Now

Campus Location

ONLINE COURSE,United States

Map it

Course Feature

Course Code Not offered for this course
Duration 1.5 Hours
Course Type Short Course
Classes Days One Day Class
Campus Class will be held Online
Min Qualifications Open to Healthcare Professionals

COURSE RELATED MATERIALS

Class Description

Strategic Marketing: Winning The Battle For Markets And Share: In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message.

Strategic Marketing: Winning The Battle For Markets And Shares: In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them.In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion. A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify ‘every’ important factor at a generic level. However, many are common to all marketing strategies.Please join Central Illinois American College of Healthcare Executives and Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth, Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion.

To register for courses please click on the course and click on register! Once our team confirms your payment we will send you login details to your email address

To register for this program please visit: https://www.eventbrite.com/e/strategic-marketing-the-battle-of-winning-markets-shares-online-webinar-tickets-19700829712
Please visit our “Investment” for exclusive offers
Enrollment is open to all healthcare professionals
We offer a wide range of programs.
If you need assistance registering for a course please contact: [email protected]

This 90-minute program will cover a wide-range of topics related to Strategic Marketing: Winning The Battle For Market And Shares. We will cover the following:

Understand the techniques for marketing healthcare and staying ahead of the competition
Learn how physicians, payors and patients make their referral and selection process choices
Target your market segments for effective, tailored marketing
Strengthen the relationships between your strategic plan and your marketing message
Develop marketing approaches that are driven by customer need- current and future
Determine your competitive edge in the market place
Preparing your diversity readiness

Cost for this program are completely “FREE” to healthcare professionals

Our Team strives to offer the best programs at the lowest cost possible
Be sure to follow up on social media for chances to receive discount codes for future programs
We also have bundle options located on “Investment” page
We also offer organization and corporate discounts contact us for more info
2% of all webinar revenue generated will be used to provide financial support for a selected graduate of an MBA or MHA program who is selected to complete an administrative fellowship at a newly created healthcare organization

Here is a list of facilitators

Angela Jaco, MBA, MHA, FACHE, Education Chairperson – Healthcare Executive Education Committee, Idaho Healthcare Executive Forum
Keith Hoerth, MHA, Education Committee, Central Illinois Chapter of ACHE
Ramiro Roman, MS, Chief Marketing Officer, API Healthcare A GE Healthcare Company
Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
Randall Carter, Senior Vice President, Plantree, Inc.

Here is a list of organizations participating with this program

The Healthcare Executive
The Central Illinois Chapter of ACHE
The Idaho Healthcare Executive Forum
API Healthcare A GE Company
Planetree, Inc.

With this webinar, you will gain insight and tactics to:

Understand the techniques for marketing healthcare and staying ahead of the competition
Learn how physicians, payors and patients make their referral and selection process choices
Target your market segments for effective, tailored marketing
Strengthen the relationships between your strategic plan and your marketing message
Develop marketing approaches that are driven by customer need- current and future
Determine your competitive edge in the market place
Preparing your diversity readiness

Facilitators:
Angela Jaco, MBA, MHA, FACHE, Education Chairperson – Healthcare Executive Education Committee, Idaho Healthcare Executive Forum
Keith Hoerth, MHA, Education Committee, Central Illinois Chapter of ACHE
Greg Wahlstrom, MBA, HCM, President & CEO, The Healthcare Executive
Ramiro Roman, MS, Chief Marketing Officer, API Healthcare A GE Healthcare Company
Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
Randall Carter, Senior Vice President, Plantree, Inc.

Organizations:
Central Illinois Chapter of ACHE
Idaho Healthcare Executive Forum
The Healthcare Executive
API Healthcare A GE Healthcare Company
Scripps Health
Plantree, Inc.

PROGRAM VIDEO:

PROGRAM AUDIO:

Greg Wahlstrom, MBA, HCM

(The Healthcare Executive, President & Chief Executive Officer)

Spearheading Healthcare Innovation as CEO of The Healthcare Executive Greg Wahlstrom, with his remarkable 25-year journey in healthcare, business, and marketing, stands at the helm of The Healthcare Executive as its CEO. His extensive experience and visio...
[email protected]

(424) 256 -3556
Randall Carter

(Planetree, Inc., Senior Vice President)

Randall L. Carter, Planetree's Senior Vice President, has spoken and provided consultation on the topics of patient-centered care and experience, healing environments, service and leadership, quality and safety, and employee experience to healthcare organ...
Don Stanziano, MHA, APR

( Scripps Health, Corporate VP Marketing & Communications,)

Don Stanziano is Corporate Vice President/Chief Marketing Officer for Scripps Health, a $2.6 billion, non-profit integrated health care delivery system based in San Diego. Scripps operates five acute care hospital campuses, 26 outpatient clinics, hom...
Ramiro Roman, M.S.

( API Healthcare A GE Healthcare Company, Chief Marketing Officer)

Ramiro and his team are responsible for developing and executing the global marketing strategy for API Healthcare Workforce Management Solutions, including market opportunity assessment, competitive intelligence, segmentation, pricing, ad & promotion, com...
Keith Hoerth, MHA

( SwedishAmerican, A Division of UW Health, Laboratory Director)

Keith M. Hoerth is a department manager (Transfusion Services) at UW Hospital and Clinics where he has worked for the last 8 years. Keith’s responsibilities in this department are to maintain and manage a budget over $11 million (with $27 million in...
Angela Jaco, MBA, MHA, FACHE

( St. Luke's Health System, Director of Operations for the Children's Specialty Center)

Director of Operations for the Children's Specialty Center at St. Luke's Health System. St. Luke's Health System is home to Idaho’s only children’s hospital and offers a wide range of specialty outpatient clinics. Earned a dual master’s degree of bu...