Strategic Marketing: Winning The Battle For Markets And Share: In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message.
Strategic Marketing: Winning The Battle For Markets And Shares: In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them.In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion. A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify ‘every’ important factor at a generic level. However, many are common to all marketing strategies.Please join Central Illinois American College of Healthcare Executives and Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth, Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion.
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Enrollment is open to all healthcare professionals
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This 90-minute program will cover a wide-range of topics related to Strategic Marketing: Winning The Battle For Market And Shares. We will cover the following:
Understand the techniques for marketing healthcare and staying ahead of the competition
Learn how physicians, payors and patients make their referral and selection process choices
Target your market segments for effective, tailored marketing
Strengthen the relationships between your strategic plan and your marketing message
Develop marketing approaches that are driven by customer need- current and future
Determine your competitive edge in the market place
Preparing your diversity readiness
Cost for this program are completely “FREE” to healthcare professionals
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2% of all webinar revenue generated will be used to provide financial support for a selected graduate of an MBA or MHA program who is selected to complete an administrative fellowship at a newly created healthcare organization
Keith Hoerth, MHA, Education Committee, Central Illinois Chapter of ACHE
Ramiro Roman, MS, Chief Marketing Officer, API Healthcare A GE Healthcare Company
Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
Randall Carter, Senior Vice President, Plantree, Inc.
Here is a list of organizations participating with this program
The Healthcare Executive
The Central Illinois Chapter of ACHE
The Idaho Healthcare Executive Forum
API Healthcare A GE Company
Planetree, Inc.
With this webinar, you will gain insight and tactics to:
Understand the techniques for marketing healthcare and staying ahead of the competition
Learn how physicians, payors and patients make their referral and selection process choices
Target your market segments for effective, tailored marketing
Strengthen the relationships between your strategic plan and your marketing message
Develop marketing approaches that are driven by customer need- current and future
Determine your competitive edge in the market place
Preparing your diversity readiness
Facilitators:
Angela Jaco, MBA, MHA, FACHE, Education Chairperson – Healthcare Executive Education Committee, Idaho Healthcare Executive Forum
Keith Hoerth, MHA, Education Committee, Central Illinois Chapter of ACHE
Greg Wahlstrom, MBA, HCM, President & CEO, The Healthcare Executive
Ramiro Roman, MS, Chief Marketing Officer, API Healthcare A GE Healthcare Company
Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
Randall Carter, Senior Vice President, Plantree, Inc.
Organizations:
Central Illinois Chapter of ACHE
Idaho Healthcare Executive Forum
The Healthcare Executive
API Healthcare A GE Healthcare Company
Scripps Health
Plantree, Inc.
Greg Wahlstrom, MBA, HCM, is the founder, President, and Chief Executive Officer of The Healthcare Executive. He brings more than 25 years of experience across healthcare, business administration, operations, and leadership development. His work focuses o...
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