Strategic Marketing: Winning The Battle For Markets And Shares
Course Code Not offered for this course
Duration 1.5 Hours
Course Type Short Course
Classes Days One Day Class
Campus Class will be held Online
Min Qualifications Open to Healthcare Professionals
Strategic Marketing: Winning The Battle For Markets And Share: In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message.
With this webinar, you will gain insight and tactics to:
- Understand the techniques for marketing healthcare and staying ahead of the competition
- Learn how physicians, payors and patients make their referral and selection process choices
- Target your market segments for effective, tailored marketing
- Strengthen the relationships between your strategic plan and your marketing message
- Develop marketing approaches that are driven by customer need- current and future
- Determine your competitive edge in the market place
- Preparing your diversity readiness
Angela Jaco, MBA, MHA, FACHE, Education Chairperson – Healthcare Executive Education Committee, Idaho Healthcare Executive Forum
Keith Hoerth, MHA, Education Committee, Central Illinois Chapter of ACHE
Greg Wahlstrom, MBA, HCM, President & CEO, The Healthcare Executive
Ramiro Roman, MS, Chief Marketing Officer, API Healthcare A GE Healthcare Company
Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
Randall Carter, Senior Vice President, Plantree, Inc.
Central Illinois Chapter of ACHE
Idaho Healthcare Executive Forum
The Healthcare Executive
API Healthcare A GE Healthcare Company
As an independent chartered Chapter of the American College of Healthcare Executives Central Illinois Chapter of ACHE is authorized to award 1.5 hours of Qualified Education Credit toward advancement or recertification in the American College of Healthcare Executives. Participants in this program who wish to have it considered for Qualified Education (non-ACHE) credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.
The Healthcare Executive, President & Chief Executive Officer
Greg Wahlstrom is a result-oriented, accomplished healthcare executive with 18+ years broad background in business, healthcare, and human services and extensive operational and administrative expertise. Mr. Wahlstrom has significant experience in single a...
Planetree, Inc., Senior Vice President
Randall L. Carter, Planetree's Senior Vice President, has spoken and provided consultation on the topics of patient-centered care and experience, healing environments, service and leadership, quality and safety, and employee experience to healthcare organ...
Scripps Health, Corporate VP Marketing & Communications,
Don Stanziano is Corporate Vice President/Chief Marketing Officer for Scripps Health, a $2.6 billion, non-profit integrated health care delivery system based in San Diego. Scripps operates five acute care hospital campuses, 26 outpatient clinics, hom...
API Healthcare A GE Healthcare Company, Chief Marketing Officer
Ramiro and his team are responsible for developing and executing the global marketing strategy for API Healthcare Workforce Management Solutions, including market opportunity assessment, competitive intelligence, segmentation, pricing, ad & promotion, com...
SwedishAmerican, A Division of UW Health, Laboratory Director
Keith M. Hoerth is a department manager (Transfusion Services) at UW Hospital and Clinics where he has worked for the last 8 years. Keith’s responsibilities in this department are to maintain and manage a budget over $11 million (with $27 million in...
St. Luke's Health System, Director of Operations for the Children's Specialty Center
Director of Operations for the Children's Specialty Center at St. Luke's Health System. St. Luke's Health System is home to Idaho’s only children’s hospital and offers a wide range of specialty outpatient clinics. Earned a dual master’s degree of bu...