Strategic Marketing: Winning The Battle For Markets And Shares

Strategic Marketing: Winning The Battle For Markets And Shares
Starts from:Thu, March 3, 2016 12:00PM - 1:30PM
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Campus Location

ONLINE COURSE,United States

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Course Feature
  • Course Code Not offered for this course
  • Duration 1.5 Hours
  • Course Type Short Course
  • Classes Days One Day Class
  • Campus Class will be held Online
  • Min Qualifications Open to Healthcare Professionals
Class Description

Strategic Marketing: Winning The Battle For Markets And Share: In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message.

 

Strategic Marketing: Winning The Battle For Markets And Shares: In today’s competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well-defined methodology for implementation that contains a relevant and consistent message.  Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them.In the process of creating a marketing strategy you must consider many factors including, but not limited to, the Four P’s of Marketing: Product, Place, Price and Promotion.  A well-conceived marketing plan that is in concert with your strategic plan and the time and resources to put it in motion are the necessary elements to increase market share and support financial success. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify ‘every’ important factor at a generic level. However, many are common to all marketing strategies.Please join Central Illinois American College of Healthcare Executives and  Idaho Healthcare Executive Forum, Angela Jaco, Keith Hoerth,  Greg Wahlstrom, Ramiro Roman, Don Stanzanio and Randall Carter for this 90-minute panel discussion.
    To register for courses please click on the course and click on register! Once our team confirms your payment we will send you login details to your email address
    •   To register for this program please visit: https://www.eventbrite.com/e/strategic-marketing-the-battle-of-winning-markets-shares-online-webinar-tickets-19700829712 
    •   Please visit our “Investment” for exclusive offers
    •   Enrollment is open to all healthcare professionals
    •   We offer a wide range of programs.
    •   If you need assistance registering for a course please contact: [email protected]
    This 90-minute program will cover a wide-range of topics related to Strategic Marketing: Winning The Battle For Market And Shares. We will cover the following:
    •   Understand the techniques for marketing healthcare and staying ahead of the competition
    •   Learn how physicians, payors and patients make their referral and selection process choices
    •   Target your market segments for effective, tailored marketing
    •   Strengthen the relationships between your strategic plan and your marketing message
    •   Develop marketing approaches that are driven by customer need- current and future
    •   Determine your competitive edge in the market place
    •   Preparing your diversity readiness
    Cost for this program are completely “FREE” to healthcare professionals
    •   Our Team strives to offer the best programs at the lowest cost possible
    •   Be sure to follow up on social media for chances to receive discount codes for future programs
    •   We also have bundle options located on “Investment” page
    •   We also offer organization and corporate discounts contact us for more info
    •   2% of all webinar revenue generated will be used to provide financial support for a selected graduate of an MBA or MHA program who is selected to complete an administrative fellowship at a newly created healthcare organization
    Here is a list of facilitators
    •   Angela Jaco, MBA, MHA, FACHE, Education Chairperson – Healthcare Executive Education Committee, Idaho Healthcare Executive Forum
    •   Keith Hoerth, MHA, Education Committee, Central Illinois Chapter of ACHE
    •   Ramiro Roman, MS, Chief Marketing Officer, API Healthcare A GE Healthcare Company
    •   Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
    •   Randall Carter, Senior Vice President, Plantree, Inc.
    Here is a list of organizations participating with this program
    •   The Healthcare Executive
    •   The Central Illinois Chapter of ACHE
    •   The Idaho Healthcare Executive Forum
    •   API Healthcare A GE Company
    •   Planetree, Inc.

     

    With this webinar, you will gain insight and tactics to:

    • Understand the techniques for marketing healthcare and staying ahead of the competition
    • Learn how physicians, payors and patients make their referral and selection process choices
    • Target your market segments for effective, tailored marketing
    • Strengthen the relationships between your strategic plan and your marketing message
    • Develop marketing approaches that are driven by customer need- current and future
    • Determine your competitive edge in the market place
    • Preparing your diversity readiness

     


    Facilitators:

    Angela Jaco, MBA, MHA, FACHE, Education Chairperson – Healthcare Executive Education Committee, Idaho Healthcare Executive Forum
    Keith Hoerth, MHA, Education Committee, Central Illinois Chapter of ACHE
    Greg Wahlstrom, MBA, HCM, President & CEO, The Healthcare Executive
    Ramiro Roman, MS, Chief Marketing Officer, API Healthcare A GE Healthcare Company
    Don Stanziano, MHA, APR, Corporate VP Marketing & Communications, Scripps Health
    Randall Carter, Senior Vice President, Plantree, Inc.

     

    Organizations:
    Central Illinois Chapter of ACHE
    Idaho Healthcare Executive Forum
    The Healthcare Executive
    API Healthcare A GE Healthcare Company
    Scripps Health
    Plantree, Inc.

     

    PROGRAM VIDEO:

     

    PROGRAM AUDIO:

     

    As an independent chartered Chapter of the American College of Healthcare Executives Central Illinois Chapter of ACHE is authorized to award 1.5 hours of Qualified Education Credit toward advancement or recertification in the American College of Healthcare Executives. Participants in this program who wish to have it considered for Qualified Education (non-ACHE) credit should list their attendance when they apply to the American College of Healthcare Executives for advancement or recertification.

     

    • Greg Wahlstrom, MBA, HCM

      The Healthcare Executive, President & Chief Executive Officer

      Greg Wahlstrom is a result-oriented, accomplished healthcare executive with 18+ years broad background in business, healthcare, and human services and extensive operational and administrative expertise. Mr. Wahlstrom has significant experience in single a...

    • Randall Carter

      Planetree, Inc., Senior Vice President

      Randall L. Carter, Planetree's Senior Vice President, has spoken and provided consultation on the topics of patient-centered care and experience, healing environments, service and leadership, quality and safety, and employee experience to healthcare organ...

    • Don Stanziano, MHA, APR

      Scripps Health, Corporate VP Marketing & Communications,

      Don Stanziano is Corporate Vice President/Chief Marketing Officer for Scripps Health, a $2.6 billion, non-profit integrated health care delivery system based in San Diego. Scripps operates five acute care hospital campuses, 26 outpatient clinics, hom...

    • Ramiro Roman, M.S.

      API Healthcare A GE Healthcare Company, Chief Marketing Officer

      Ramiro and his team are responsible for developing and executing the global marketing strategy for API Healthcare Workforce Management Solutions, including market opportunity assessment, competitive intelligence, segmentation, pricing, ad & promotion, com...

    • Keith Hoerth, MHA

      SwedishAmerican, A Division of UW Health, Laboratory Director

      Keith M. Hoerth is a department manager (Transfusion Services) at UW Hospital and Clinics where he has worked for the last 8 years. Keith’s responsibilities in this department are to maintain and manage a budget over $11 million (with $27 million in...

    • Angela Jaco, MBA, MHA, FACHE

      St. Luke's Health System, Director of Operations for the Children's Specialty Center

      Director of Operations for the Children's Specialty Center at St. Luke's Health System. St. Luke's Health System is home to Idaho’s only children’s hospital and offers a wide range of specialty outpatient clinics. Earned a dual master’s degree of bu...