Ramiro and his team are responsible for developing and executing the global marketing strategy for API Healthcare Workforce Management Solutions, including market opportunity assessment, competitive intelligence, segmentation, pricing, ad & promotion, commercial launches, messaging, and marketing campaigns.  Ramiro and his team identify global priorities, direct product & regional marketing strategies, and provide critical inputs into the API Healthcare business strategy.   Ramiro joined GE Healthcare IT from the GE Healthcare USCAN Marketing team, where he was General Manager, Marketing Operations.  In this role,  Ramiro led the Demand Generation and Install Base Centers of Excellence, and was responsible for marketing planning, measurement, reporting, budgeting, automation technology platforms and process improvement for GE Healthcare’s multi-billion dollar equipment and service portfolio.  Ramiro joined GE Healthcare in 2006 and served in several leadership roles, including Chief Marketing Officer of Service & Asset Management Solutions, USCAN.  He began his professional career at Johnson & Johnson, serving an upwardly mobile 14-year career in various commercial leadership roles in the marketing, sales and business development disciplines. Ramiro holds a Master’s of Science in Organization Development from Loyola University of Chicago, Graduate School of Business and a Bachelor’s of Science in Business Administration from Indiana University, Kelley School of Business.  He currently sits on the Editorial Advisory Board and is a writing contributor for PM360 magazine.  In addition, he serves as a GE Healthcare Business Champion for the award-winning Hispanic Forum.  Ramiro is married to Lucia and has five kids – Teresa, Ramiro, Joaquin, Christos and David. 

• University of Pennsylvania - The Wharton School - Certificate, Strategic Marketing
• Saint Joseph's University - Certificate, Pharmaceutical Marketing
• Loyola University Chicago - M.S., Organizational Development
• Indiana University Bloomington - B.S., Business Administration, Marketing