When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers – their needs, values, and communication preferences. Accordingly, a well thought out marketing strategy is vita..
Successfully Leading Change In A Healthcare Organization: The healthcare environment is constantly changing, and provider organizations must adapt in order to survive and thrive. Organizations are frequently asked to respond to legislative cha..
Marketing and Money: Linking New Products, Service and ROI in Healthcare: When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers, their needs, values, and communication pr..
Sustaining A Financially Vibrant Healthcare Organization: Today’s healthcare executive faces many challenges. Issues such as workforce shortages to the need to update technology and make facility infrastructure improvements as well as sustai..
Using The Baldrige Criteria To Improve Your Organization’s Performance and Quality: The Baldrige National Quality Award was developed in 1987 to enhance the competitiveness of U.S. businesses. Its scope was since expanded to healthcare a..
Listening to Employers: How Health Systems Can Support Population Health Management: The continued pressure to manage healthcare costs and maximize workforce productivity has caused employers to broaden their participation in population health..
Financial Implications: The Push From Inpatient to Outpatient Care: The prospect and implementation of significant healthcare reform, partly as a result of the Patient Protection and Affordable Care Act, had caused healthcare organizations to ..
Building the Hospital of Tomorrow: In today’s competitive marketplace, significant capital expenditure decisions can make or break a healthcare organization and the career of the executives tasked with such decisions. No capital decision may..
Health Information Exchange: Implementation in the Real World: The Office of the National Coordinator (ONC), part of the Department for Health and Human Services, has awarded funds as part of its State Health Information Exchange (State HIE) C..
Physician Hospital Integration in the 21st Century: The relationship between hospitals and their medical staffs has changed throughout the years from independence to interdependence. The current economic environment and healthcare reform has c..